Thursday, March 27, 2008

(another) sign of the times...

Greetings, via my new cellphone! A technological do-all, portable, atrophy-inducing piece of monstrosity! Ah, technology, how bittersweet it is...

On the way home from buying our new cell phones, I ask my mom, 'Back in the 70s, when casette players were first starting to come out, did you ever wonder what wonderful technologies that the next generation will enjoy?'

She replied: 'No.'

It doesn't surprise me that the typical guy to girl ratio in technology and science careers is along the lines of 5 to 1... but then again for us tech heads, gadgets and scientific discoveries has always been our reference points to times of progress...

It makes me wonder...

What do the non-tech dependant people of earth use as signs of their times? I suppose cost of living is universal, but I wonder about those esoteric symbols of other subcultures; like nex gen consoles to gamers, mixed martial arts to traditional martial artists, starting to like 'grown up clothes' for the twixers (early 20somethings), advances in crop growth to farmers...

As my thumbs fatigue from this tiny qwerty keyboard and my eyes strain on this portable, glowing piece of technological distraction, I suppose we must all look around at all times; for you never know what you see now in front of you, will eventually be a sign of the times...
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Wednesday, March 26, 2008

Drunk and Rhyming

(Embedded video; RSS importers, ya kids gotta check out the actual blog!)


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Friday, March 14, 2008

In the lab...

DJ Stimey showing off some lyrical finesse at my studio...


video
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Tuesday, March 11, 2008

Spoke too soon...

Damn you professional graphic designers... Making constructive criticisms of my logo and shit...


WHEN WILL THE REVISIONS EVER END?!?!?!?!
Updates soon...
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Friday, March 7, 2008

Espada Boxing

Here's a major project I been working on; the Espada Boxing company logo. A friend of mine is starting his boxing club, and needed a logo that only had two colors (for the sake of price efficiency on screen prints) and, most importantly (to him), had gothic font text. Personally, I (as well as many others) think that gothic text is played out, but whatever.

Before the text however, I needed to come up with a logo. I'll edit this post later with my original sketches... but it basically came down to a sword, which "espada" translates to in English, and some boxing gloves hanging off the hilt. Here was my first proposed design for the main logo, which he ended up liking and was kept throughout the other renditions


Despite my best persuasions against it, the man insisted to keep Gothic letters. This was the first version, arcing an all-capped Espada Boxing, forming a circle...


I later came up with the idea to add a shield, since just the sword seemed a bit empty. Needed something to take up space. Also, the sword can represent precision of attack, and the shield for defense; two things to live and die by in the boxing/combat world...


But I thought it would look more full if the letters followed the edge of the shield; he liked the idea, but thought it was hard to read because of the angle of the text. This is still one of my favorite versions:

Later he would go on to criticize the size of the shield, it's proportions etc... So, I messed with the shield proportions, and I came upon this idea, based on the Hellsing patch from the anime. I also took the liberty of using script text, despite the guy's love for Gothic text. This is my favorite of the rejected versions; I was pretty upset when he said he didn't like it:

Also on the list of critiques, he said the Gothic font I used was too complex. So, after messing with the shield's proportions (again) and fonts, I came out with this:


Then he goes on to tell me "Just put the text in the middle..." Ok... Text in front of sword, text in front of shield and behind sword versions:


But I wanted to bring back the edge-following text. I hoped that if I just made the text upright, he'd like it... foolish me:


Still no approval. I was going nuts. He started showing me these simple-ass boxing icons, like Grant, Everlast, and Reyes... All my life I've detested designers who would use simple, stock text and call that a "design"... even more as a "logo". Aside from the use of straight letters, another thing these logos had in common was that they're all contained in a square or a rectangle... as a last ditch effort I came out with this...

Even though I knew he 100% assured me he wanted Gothic text, I didn't think it looked right. And since he looked up to these other brands, I thought it only right to use straight letters in this final rendition of the logo:


Finally... after a week of designs and getting ideas that I thought looked good, shot down, he finally liked THIS one. Liked it so much in fact that he didn't even wait for me to give him the final logo files without the watermarks. He sent this exact version straight to the press! Hahahaha... awesome. Bathala Project x Espada Boxing; taking the world over from the west coast and on..

Coming soon... the Malakas hat...
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Thursday, March 6, 2008

Still Alive...

Not dead, just too busy to update.

Here's a juicy video to tide you for now;
Homies Zero and Scatter Brain freestyling outside of Key Club last Saturday night while waiting to see our guy, Paragon. Ian on the beatbox.


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