The Bathala Project

Friday, April 24, 2009

City Slicker

Finally, after all the teasing, it's time to put out...

In an effort to stylize the Filipino script of Baybayin while expressing my American upbringing, I needed to focus on the form of the Baybayin characters and translate them to something I can identify with.  It wasn't just enough to simply write an English word into Baybayin, because the esoteric form of the Baybayin characters simply isn't identifiable to a large mass audience.  Taking from communication design aspects, the concept became apparent: to create an identifiable image using the Baybayin characters.

Combining calligraphy, graffiti handstyling, typography techniques and letter theory, I’ve been able to translate the Baybayin characters into English-like letter forms, while still retaining most of the distinguishing key elements of their Baybayin forms.  Spelling out city names, the cities highlighted are home to a high population of Filipinos, and I felt that this would help represent Filipino Americans in two ways: the bold imagery of the uniquely Filipino script of Baybayin, and the pride of city-claiming, popular among American youths.  This first series concentrates on a few California cities, but will eventually include more American cities as well as other countries aside from the Philippines.

Finally, I am pleased present to you all, the Baybayin City Series - California

Baybayin City Series: SF

Baybayin City Series: Oakland

Baybayin City Series: LA

Baybayin City Series: SD

The Baybayin characters spell out the city name phonetically (or a translation thereof), for example, the San Francisco Baybayin characters read “San Pdansesko” and Los Angeles characters read "Los Ang-he-les".  Each city piece was a puzzle, trying to figure out how to form these characters into English letters while still retaining the unique traits of each character. I attribute much of my character understanding to my old graffiti days when understanding letter formation theory was a necessity to express your style... among other things.

BITERS FALL BACK OR GET YOUR TEETH CRACKED!

Have a great weekend, and stay up.

~cyph
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